Which characteristic BEST describes services in terms of intangibility?

• A. A service usually has no physical substance (can't be touched)
• B. A service can be stored for future use
• C. A service has a fixed physical form
• D. A service is always tangible

Answer: (A)

Intangibility means a service isn’t a physical object you can touch. A service is often a performance or process rather than a tangible item, so it doesn’t have a physical substance. That’s why the description that a service usually has no physical substance and can’t be touched best captures this characteristic.

Other ideas conflict with this: services aren’t typically stored for later use because they’re performances that happen in real time and can’t be inventoried like physical goods; a fixed physical form would imply something tangible, which isn’t the case for most services; and saying a service is always tangible contradicts the idea of intangibility.